Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, If you're a modern human being, you've probably had to work in groups. School, sports, work, you name it. Ever noticed how the message, although expressed clear, doesn't land? And especially during the pandemic, when so much communication moved online, it became clear how often we talk past each other? One person takes over. Another shuts down. Misunderstandings build. Things stall....
24 days ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, Keeping today's newsletter short and sweet, but with a few requests: If you're not already, please follow our page on LinkedIn. We're short of a few followers in order to be able to stream our webinars live. Your support is much appreciated. Feel free to share it with someone in your network as well. Since we're talking about sharing, feel free to forward this newsletter to someone...
about 1 month ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, Hiring the right SEO or digital marketer has never been more confusing, especially with AI tools flooding the market. That’s why, on Thursday, May 1st, at 7PM EST, we’re hosting a free live webinar with SEO consultant Craig Campbell. We’ll discuss what actually matters when hiring marketing help in 2025. This is a privilege for me; I've been following Craig Campbell for a few years...
2 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? If you missed last Thursday’s How About Some Marketing? webinar on SEO Mistakes Businesses Make (and How to Fix Them)—good news: the recording is now available. This wasn’t just another SEO webinar. We covered: How bad SEO advice costs businesses rankings and revenue The #1 mistake in targeting (hint: ignoring your Ideal Customer Profile) Google’s EEAT signals—and why they matter for trust &...
4 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Ok, I'll keep this one short and sweet. This coming Thursday, starting 7pm EST, I will be the host (and the guest I suppose) of the next How About Some Marketing? webinar with the topic of SEO Mistakes Businesses Make and Are Costing Them Money. I delivered a light version of this presentation at the end of September 2024 at one of the Toronto Marketing Hub events. But this coming Thursday, I'll...
5 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Resisting not to go for the next "shiny object" is one of the most difficult things to do in today's (business) world. It's not just me who gets distracted by Slack, Messenger, Teams, WhatsApp, LinkedIn, Outlook, Gmail, or a robot spam call from the United States. I've addressed this issue in past newsletters, but today, I want to take a moment and talk about how distracting offers can be since...
7 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Last week, my X and LinkedIn feeds were talking about the new Jaguar rebranding campaign titled Copy nothing. It seems like 2024 was a year for rebranding as many of the brands I follow (or use) did so - Kit (formerly known as ConvertKit), Envato, and DocuSign. I don't drive a Jaguar (and to be honest, I don't remember when's the last time I saw one on the street, anywhere), so perhaps a...
8 months ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? The other day, I scheduled a doctor's appointment for February 2025. I've been waiting since early this year, and I suppose I got lucky since most people wait even 3 years (36 months) to book this type of appointment. That's one of the problems Canada, the U.K. and some other Western countries deal with these days. Why we got here and what are the solutions is probably a topic for another...
8 months ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? When I was growing up, the only time the word entrepreneurship was mentioned was in reference to... undertakers. Funeral director is the English equivalent term (as per the internet) that's close to what it means - so you can only imagine my confusion when reading in my adolescence about some successful ones in the IT space. Then I read some more books and watched some TED talks and figured out...
8 months ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? I was talking to someone from a mastermind I’m a member of and realized he looked and sounded like David Blaine, so I said to myself - self, it's time to re-watch that David Blaine Ted Talk again. I wrote about it a few good years ago on my Medium blog and in this newsletter back in the day when I knew all my subscribers by their name (and in person). Anyway, here’s the newsletter again, short...
9 months ago • 2 min read