Starting Soon - Secret Sauce for Team Success Webinar with Dawn Frail Live 7PM EST


Newsletter

By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital

Hey Reader,

Some teams just click. Others clash. What makes the difference?

Join Distinguished Toastmaster Dawn Frail for Secret Sauce for Team Success, a live How About Some Marketing? webinar revealing the transformational model behind high-performing teams.

Secret Sauce for Team Success

Dawn will share the same principles she teaches top executives at Athena Executive Education, helping leaders develop stronger communication, accountability, and collaboration within their teams.

Learn what separates teams that succeed from those that struggle and how to bring these strategies into your own workplace.

What You’ll Learn

  • How to identify what makes teams truly effective
  • How to build trust, accountability, and collaboration
  • The role of leadership in shaping team culture
  • How to apply Dawn’s transformational model to real projects

Free Registration Includes

  • Access to the live webinar
  • Replay link sent after the event
  • Seats are limited. Reserve your spot today.

If you cannot attend live, register anyway to receive the full replay directly in your inbox.

Here's the promo I did

video preview

Past Webinar Recordings


Owning AI Search: Actionable Strategies to Move from Schema Markup to Knowledge Graphs

What You’ll Learn

  • How to use Schema Markup as data for AI systems
  • How to build and connect your Content Knowledge Graph
  • How to prepare your marketing for the Agentic Web and MCP integration
video preview

How to Turn First Impressions into Long-Term Customer Success – Webinar with Ramli John

In this webinar hosted by Emanuel, founder of How About Some Marketing, special guest Ramli John, an expert on B2B onboarding, shares valuable insights and strategies on improving the onboarding process to enhance user experience and achieve customer success.

video preview

Key Takeaways

Onboarding is everyone’s job. Great onboarding connects marketing, product, and customer success.

First impressions define trust. The early moments shape long-term loyalty.

Success has three parts:

  • Functional success: what customers can do now.
  • Emotional success: how they feel about that success.
  • Social success: what others say about their achievement.
  • Emotional connection drives retention as much as product performance.

The User Success Canvas helps teams visualize what success looks like from the user’s perspective and align on shared goals.

  • Personalize onboarding for different customer segments.
  • Simplify complexity with small, guided steps that build confidence.
  • Show your human side through tone, visuals, and personalized communication.
  • Avoid generic tours. Tailored experiences create real loyalty.

News and Articles Worth Mentioning

I asked Kevin from Organic Growth to curate the news for our newsletter. Curious to know what your thoughts are - hit reply to let us know what kind of news you'd like to see here.

Google tells us (again) of the importance of original content

Google updated the Quality Raters Guide on September 11, 2025. It now includes AI Overview, and in 182 pages, the word "original" or "originality" occurs 130 times. I think they're trying to tell us something.

AI software is STILL answering queries with fiction

So check their work. Click through to see where the AI software got it's answers. A recent study showed "unsupported claims" in 25% to 50% of answers, and 97.5% of long deep research answers. You need to check their work. They might be making stuff up.

Google has been promoting backlink quality over quantity for decades. Is AI finally forcing us all to take this seriously?

Kevin Indig's analysis of 35,000 data points reveals AI search engines prioritize backlink quality, relevance, and diversity over quantity, valuing nofollow links and structured data for better visibility. This shift urges SEO professionals to focus on authoritative, contextual links to adapt strategies for 2025 challenges and opportunities.

If you've wondered by Google rewrites title tags, a recent leak will interest you

The answer appears to be that Google is trying to personalize click-bait based on having access to enormous amounts of what people are clicking on right now. Sort of.

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