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WEBINAR with Martha van Berkel on Schema, Knowledge Panel and more - Nov 6 at 12PM EST - Live
Published 5 months ago • 4 min read
Newsletter
By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital
Hey Reader,
We’ve been blessed to host some amazing guests in our webinars, and the next ones are just as exciting. On November 6th (a few days from now), at noon - 12pm EST - NEW FORMAT, live, Martha van Berkel, CEO and Co-Founder of Schema App will be joining us for an in-depth live session on how marketers can move from Schema Markup to Content Knowledge Graphs to build AI-ready websites that dominate visibility in AI Overviews and chat responses.
Learn why Schema Markup is now data for AI, not just for SEO, and how connecting your content and entities can fuel accurate AI understanding. Discover the emerging role of Entity Linking, Model Context Protocol (MCP), and the Agentic Web in shaping the next era of digital marketing.
Walk away with actionable strategies to future-proof your brand’s presence in AI-driven search experiences and ensure your content is the one AI cites and recommends.
What You’ll Learn
How to use Schema Markup as data for AI systems
How to build and connect your Content Knowledge Graph
How to prepare your marketing for the Agentic Web and MCP integration
and more
Save your spot now, and bring your questions for Martha.
It's been a while since we had two webinars scheduled. This is one of those cases and we couldn't be more excited about this guest as well. Even if you're leading a team of one (yourself), I promise you, the value and the info you will get from this one will be instrumental in your success.
Dawn will share the same principles she teaches top executives at Athena Executive Education, helping leaders develop stronger communication, accountability, and collaboration within their teams.
Learn what separates teams that succeed from those that struggle and how to bring these strategies into your own workplace.
What You’ll Learn
How to identify what makes teams truly effective
How to build trust, accountability, and collaboration
The role of leadership in shaping team culture
How to apply Dawn’s transformational model to real projects
What a great time I had being interviewed by Bill Ross of Simplified Digital about SEO (AIO, AEO, GEO, etc.*) and how businesses can show up when people are searching for what they offer. Fun times we live in.
Here's a summary:
Be everywhere online and increase your brand's authority to dominate your market.
Leverage AI to scale your content creation and marketing efforts, produce more quality content faster.
Focus on EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) to improve search visibility and credibility.
Engage with communities like Reddit to build trust and showcase your expertise.
Audit your content strategy and ensure your website is optimized for both traditional search engines and AI tools.
Create valuable content and ensure it's easily accessible to LLMs (Large Language Models) to boost visibility.
Use AI to refine your strategy and identify quick wins and long-term opportunities.
*that one is not a new acronym related to the others 🤓
For the song of the day...
I've spoken about the Colectiv tragedy , and if you don't know anything about it, a club caught fire during a concert 10 years ago. Too many people died. It was a club I used to hang out at and played as a DJ many times. I say it wasn't my shift that night; it was my colleagues'. 64 of my colleagues. Only the vocalist from the band that headlined the show made it. And among 10 other artists that survived the tragedy, they put together two songs to commemorate the decade that passed.
I asked Kevin from Organic Growth to curate the news for our newsletter. Curious to know what your thoughts are - hit reply to let us know what kind of news you'd like to see here.
That simplistic perspective may obscure what matters most. For the past few decades, Google algorithm updates have pushed us all toward quality content and topically relevant links. In a way, GEO is the mother of all algorithm updates.
When you click on links in AI summaries or overviews, you find information-rich citation-worthy webpages. It seems what Google has been attempting, GEO is requiring. Someone said AI search is not the death of SEO, rather it's the next era. I think they're right.
The thing I like most about this headline is the word "cite". In the AI era, citations are replacing links, and the sooner SEOs understand that, the better they'll be able to serve their clients.
Yes, but that's not what this post/article is about. FWIW, my prior example of flatness was southern Saskatchewan, but only because I had yet to visit West Texas.
This is about the OpenAI data center being built in Abilene. Fun facts:
Total cost $500 Billion
Size: 3,000,000 square feet
People employed for it's construction: 7,000
Powered by: 10 35MW natural gas electricity plants being built to power it.
Maybe a better question would be "Is it true the GDP of the USA is almost fully due to the AI data center buildouts?", and the answer to this question also appears to be yes.
Yes, but in a very different, and I suggest more important way. Quantity is giving way to relevance. You need to start thinking in terms of "citations" rather than "links", with the understanding that citations ARE links, but highly relevant links.
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