How Press Releases Are Powering AI Overviews - Thursday Feb 19 at 12pm EST live


Newsletter

By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital

Hey Reader,

Did your clients ever ask you how to get my business show up in ChatGPT? Mine did. I was asking the same question for a while; many people still do, and although we’re kind of figuring out the answers, there are still a lot of speculations out there passing as legitimate info. One thing is for sure tho - Press Releases are influencing the AIs more than ever - ChatGPT, Gemini / AI Overviews, Perplexity and more.

That’s why I invited my friend, Randy The News Guy Rohde, to be my next webinar guest tomorrow, Thursday, February 19th, 2026, starting at 12pm EST, for a live session with the topic of How Press Releases Are Powering AI Overviews.

If you’re in digital marketing/SEO, or own a business or simply want to find out how this featured in AI thing works, then this session is for you.

Google’s AI Overviews are pulling from press releases – and most brands don’t even know it. Randy Rohde from TheNewsGuy.com shares the SCAN Framework, a 4-step method for writing press releases that get cited by AI. Plus, real case studies showing results in as little as 12 hours.

Register now – Free – Limited Spots Available

How Press Releases Are Powering AI Overviews

Date: Thursday, February 19, 2026 | 12 PM EST | LIVE | FREE

Hosted by: Emanuel Petrescu, Founder of How About Some Marketing?

Guest Speaker: Randy Rohde “The News Guy” + President of 38DigitalMarket

Most brands don’t realize that Google’s AI Overviews are already pulling from press releases. Join Randy Rohde, “The News Guy,” as he reveals how to turn your stories into AI-citable press releases. He’ll share the SCAN Framework, a simple 4-step method that gets your press releases noticed by AI and by major media outlets. In this session, you’ll see real case studies showing results in as little as 12 hours. No guesswork. Just actionable strategies.

Why press releases are the hidden key to AI visibility

Here’s what we’ll cover:

  • The SCAN Framework: 4 steps to write press releases that get cited by AI
  • How to structure your press release for maximum Google ranking and media exposure
  • How brands of any size can apply these strategies immediately
  • Examples of press releases that generated fast AI citations and media coverage
  • Insights into how Google’s AI chooses content for Overviews
  • Tips for combining SEO, storytelling, and media distribution to boost credibility and traffic
  • Proven methods to position your message for authority, visibility, and trust
  • Step-by-step walkthrough of the SCAN Framework in action
  • Live breakdown of press releases that drove citations and visibility in hours
  • Analysis of real case studies from businesses, brands, and entrepreneurs
  • Q&A session where Randy answers your specific PR & AI questions

Randy’s Bio:

Randy Rohde is “The News Guy” – your go-to expert for turning stories into spotlight-worthy media exposure. As a trusted press release strategist and digital visibility consultant, Randy helps businesses, brands, and entrepreneurs get noticed, get ranked, and get results.

With a proven track record of landing clients on Yahoo News, FOX, NBC affiliates, and hundreds of media outlets, Randy is known for crafting irresistible narratives and distributing them where it counts. Whether you’re launching a product, building authority, or navigating a reputation pivot, Randy knows how to position your message for maximum impact.

Through his press release system – powered by his company, 38 Digital Market — Randy blends SEO precision, media distribution, and compelling storytelling to boost Google rankings, drive traffic, and build brand trust at scale.

When you want to be seen, heard, and remembered – The News Guy is your guy.

More info: https://thenewsguy.com/

Connect with Randy on social media

Hosted by: Emanuel Petrescu, Founder of How About Some Marketing?


Past Webinar Recordings

Using Custom GPTs to create AI Agents for SEO & Marketing

Artificial intelligence is reshaping SEO and marketing, but most teams still struggle with where to start. In this live training, Victoria Olsina shows how to build no-code Custom GPTs that act as AI agents for SEO, content, and marketing workflows.

This session walks through real examples of Custom GPTs used for keyword research, content creation, social media, and workflow automation. You will see how to train AI on your own content, keep brand voice consistent, reduce hallucinations, and scale output without losing quality.


Secret Sauce for Team Success Webinar with Dawn Frail

Are you looking to build a stronger, more effective team? Join us for a conversation with leadership expert Dawn Frail as she shares practical strategies for creating trust, encouraging healthy conflict, and driving team success. Discover real-world tips you can use to improve collaboration and results – whether you’re leading at work or in your community. Don’t miss this valuable discussion packed with actionable advice!


Owning AI Search: Actionable Strategies to Move from Schema Markup to Knowledge Graphs

What You’ll Learn

  • How to use Schema Markup as data for AI systems
  • How to build and connect your Content Knowledge Graph
  • How to prepare your marketing for the Agentic Web and MCP integration
video preview

How to Turn First Impressions into Long-Term Customer Success – Webinar with Ramli John

In this webinar hosted by Emanuel, founder of How About Some Marketing, special guest Ramli John, an expert on B2B onboarding, shares valuable insights and strategies on improving the onboarding process to enhance user experience and achieve customer success.

video preview

Key Takeaways

Onboarding is everyone’s job. Great onboarding connects marketing, product, and customer success.

First impressions define trust. The early moments shape long-term loyalty.

Success has three parts:

  • Functional success: what customers can do now.
  • Emotional success: how they feel about that success.
  • Social success: what others say about their achievement.
  • Emotional connection drives retention as much as product performance.

The User Success Canvas helps teams visualize what success looks like from the user’s perspective and align on shared goals.

  • Personalize onboarding for different customer segments.
  • Simplify complexity with small, guided steps that build confidence.
  • Show your human side through tone, visuals, and personalized communication.
  • Avoid generic tours. Tailored experiences create real loyalty.

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