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Today - What Marketers Still Get Wrong About GA4 (And Why AI Won’t Fix It) - Live Webinar
Published 7 months ago • 3 min read
Newsletter
By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?
Hey Reader,
If you’re like most digital marketers, you’ve probably felt the frustration of working with GA4. The truth is, GA4 is powerful, but only if you know how to use it correctly.
That’s why I’m excited about tonight’s live webinar.
I’ll be joined by Dana DiTomaso, Founder of KP Playbook and President of Kick Point. Dana is one of the top voices in GA4 training, and every time I hear her speak, I walk away with insights I can apply right away.
Here’s what you’ll learn:
How to build reports that actually drive business decisions
Ways to increase revenue and improve user experience with GA4
Why relying on AI alone won’t solve your analytics problems
Practical steps to make GA4 reporting clear, useful, and actionable
We've registered for the Terry Fox Marathon, and you should join us!
For those who followed me for a while, know that I've been running this marathon for 5 years now. I got inspired after I heard Terry's story: what's something more Canadian then go for a run to raise funds for cancer research, exactly after you've been diagnosed with it?
We had a blast during our last webinar. I personally learned so much and yet I still go back to the recording to make some more notes. If you din't get a chance to join us live, no worries. We have the recording.
As I plan to have this newsletter be more general, I started writing more on my LinkedIn blog. Aiming to share daily logs, covering marketing (ads, creatives, etc.) to art, sports, mentorship, coaching, business, leadership and whatever's worth making our lives better. Here's the link to Em's Logs.
And this is the short of the day! My promo for the upcoming webinar!
For the song of the day...
Shukar Collective - Malademna - back in Romania, in the mid 2000, this project existed. Ahead of its time - audio, visually, etc. Happy the recordings are available and happy to share them with you.
News and Articles Worth Mentioning
I asked Kevin from Organic Growth to curate the news for our newsletter. Curious to know what your thoughts are - hit reply to let us know what kind of news you'd like to see here.
I can't believe it's been 12 years since this study was published by Andy C from Orbit Media. I am happy to participate each time, but I find it extremely useful to read it each time. First, to confirm some of the things that I see, things such as a blog post take a minimum of 4h (minimum) to produce, but it still brings results. Inevitably, AI comes into the conversation, as it has significantly reduced the time it takes to produce one. PS, there are some who reported they don't use AI - and as someone quoted in the survey asks... "WHO ARE THEY?"
If this reporting is accurate, Apple is going to launch a Google powered AI search engine to rival ChatGPT. What this means for the SEO industry will unfold in time.
In what seems like a strange legal ruling, the Judge overseeing the Google antirust case about search (not to be confused with the Google antirust case about advertising) ruled that Google does indeed operate an illegal monopoly, then later ruled this should not be meaningful constrained.
Probably yes and no. Yes in that they seem to be increasingly important. No in that they seem to be supplementing high-quality backlinks, not replacing them.
I think this is another situation where hype is leading reality. The article below shows a tweet that contains "While Google counts links, AI counts conversations".
To see the issue with that framing, just ask "What does Google AI count?".
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