By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital

Hey Reader,

Are you a marketer struggling to make sense of GA4? You’re not alone! In this insightful webinar, analytics expert Dana DiTomaso breaks down what marketers still get wrong about Google Analytics 4 - and why AI tools can’t magically fix your data headaches.

Dana DiTomaso is the Founder of Analytics Playbook and President & Partner at Kick Point. She’s known for her no-nonsense style and practical teaching methods, helping marketers and teams do better marketing through smarter analytics and reporting.
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Discover how to avoid common GA4 pitfalls, build reports that actually matter, and turn your analytics from a source of frustration into a powerful decision-making tool. Whether you’re in-house or at an agency, you’ll walk away with practical tips to audit your setup, focus your energy, and finally feel confident in your data.
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Don’t miss this opportunity to learn from one of the industry’s leading voices in analytics and reporting!

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​What Marketers Still Get Wrong About GA4 And Why AI Won't Fix It Webinar with Dana DiTomasso - Recording​

Make sure to check YouTube's description to access all the links and slides mentioned in this session.

Next Webinar - October 2: How to Turn First Impressions into Long-Term Customer Success

Most B2B companies treat onboarding like a UX checklist, focused on removing friction, adding tooltips, and hoping new users will “get it.” But making a product easier isn’t enough to win lasting adoption, expansion, or advocacy.

The real challenge is turning that critical first impression into long-term customer success, especially when you ask teams to embrace new ways of working.

In this practical session, Ramli John will expose the overlooked human barriers—social and emotional resistance—that most B2B onboarding efforts ignore.

You’ll learn why first impressions in B2B products set the tone for retention and revenue growth, and how siloed GTM teams and “feature hand-holding” leave users stuck in the status quo.

Through actionable frameworks and stories, you’ll discover how to create unified onboarding journeys that drive genuine behavior change.

Whether you work in sales, marketing, product, or customer success—launching a product, scaling adoption, or overhauling onboarding for enterprise clients—this session will help you go beyond UI fixes and transform your first impression into a foundation for lifelong customer value.

In this session, you’ll learn:

1. The three types of friction that prevent B2B users and teams from embracing new products and workflows.
2. How your GTM B2B teams can work together to build onboarding experiences that stick, deepen engagement, and expand accounts over time.
3. How to build an AI Copilot that unites your teams around solving real customer pain points and creates a long-lasting onboarding experience.

About the Speaker

Ramli "RJ" John is the founder of Delight Path and the bestselling author of Product-Led Onboarding and the newly released EUREKA: The Product Onboarding Playbook for High-Growth B2B Companies.

With over 17 years of experience in growth and onboarding, Ramli has worked with some of the most successful B2B SaaS companies, including Zapier, Appcues, and GoDaddy.

As an activation and retention growth consultant, he is on a mission to help B2B SaaS companies build delightful and habit-forming onboarding experiences. His EUREKA framework has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.

Who Should Attend?

• B2B SaaS Founders and C-Level Leaders
• Product Managers, Product Marketers, and Designers
• Marketing Managers and Growth Marketers
• Customer Success & Onboarding Specialists
• Agency owners and strategists helping B2B clients grow

Event Details

🗓 Date & Time: Thursday, October 2, 2025 - 7 PM EST 📍 Location: Online 🎟 Cost: Free – Limited Spots Available

Eventbrite https://www.eventbrite.ca/e/how-to-turn-first-impressions-into-long-term-customer-success-tickets-1708059504959?aff=oddtdtcreator

Streamyard https://streamyard.com/watch/aZmYJ5dYVvPa

Check out my promo video

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The entire SEO Power Suite is on a HUGE 79% lifetime discount for a few days. Use my affiliate link below to get the product. It's worth it for many reasons; a few that I use almost daily? Local rank tracking - you can get localized results based on the location you choose. Another thing is I can track an unlimited number of keywords - and for some projects, they help a lot. Plus, I love the interface - it's intuitive - compared to other tools. Check it out.

Oh, and yes, the Rank Tracker introduce the AI Overview reporting ;)

We ran the Terry Fox Marathon

This was my 4th time running (I thought it was the 5th) - and I managed to raise some money (there's still room to donate to finish the goal).

​https://run.terryfox.ca/team/howaboutsomemarketing

I registered the team under the How About Some Marketing? umbrella and I was blessed to have a few supporters joining. One of them, a former webinar guest and master communicator, Andrew Mertens.