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Mentorship Matters: Onboarding and Retaining Top Talent - Webinar - July 31st 2025
Published about 1 month ago • 4 min read
Newsletter
By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?
Hey Reader,
Mentorship is something that’s been happening since the dawn of time. But I came to appreciate it on a different level after I moved to Canada in 2016. Throughout my career, I’ve been fortunate to have a few great mentors who shaped the way I think about business and growth.
Some of you had the chance to meet them as well, as they joined me in past webinars to share their perspectives and insights.
One recurring theme I’ve noticed in all these conversations is that mentorship is never just about the mentor.
You also have to be a good mentee. You need to be open to receiving guidance, asking questions, and being willing to challenge your own assumptions.
Otherwise, it doesn’t work.
This month, I’m excited to explore this topic even further.
I’m teaming up with Kareem Perez, Founder of The Tech Effect, for a free live webinar called Mentorship Matters.
Kareem has built mentorship into the foundation of his business, and he’ll share how you can do the same, whether you run a marketing agency, lead a team, or just want to create a culture people don’t want to leave.
We’ll cover practical strategies you can use right away to improve onboarding, boost retention, and make mentorship a natural part of how you work.
Spots are limited, so I’d love for you to save your seat now:
We've registered for the Terry Fox Marathon, and you should join us!
For those who followed me for a while, know that I've been running this marathon for 5 years now. I got inspired after I heard Terry's story: what's something more Canadian then go for a run to raise funds for cancer research, exactly after you've been diagnosed with it?
We had a blast during our last webinar. I personally learned so much and yet I still go back to the recording to make some more notes. If you din't get a chance to join us live, no worries. We have the recording.
As I plan to have this newsletter be more general, I started writing more on my LinkedIn blog. Aiming to share daily logs, covering marketing (ads, creatives, etc.) to art, sports, mentorship, coaching, business, leadership and whatever's worth making our lives better. Here's the link to Em's Logs.
And this is the short of the day! My promo for the upcoming webinar!
I asked Kevin from Organic Growth to curate the news for our newsletter. Curious to know what your thoughts are - hit reply to let us know what kind of news you'd like to see here.
Google talks about search intent. It's what the user is trying to do. Find something, learn something, buy something, etc. As SEO moves from Search Engine Result Pages to AI Overviews, content that satisfies what Google calls the informational intent is what AI Overviews link to.
To increase the likelihood of YOUR content being linked to by AI Overviews, you need to focus on deeper more meaningful content creation.
Below is two paragraphs from the article linked to below.
"One of the main reasons why Google started to introduce AI-powered elements into its search algorithm was to help people connect more efficiently with the content that matters most to them. With so much information available online, it’s important for Google to help cut through the noise and get the answers needed as quickly as possible.
A primary way Google’s algorithm achieves this goal is by sifting out information that’s carefully vetted and follows its E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness as closely as possible. For business, this means exploring topics more deeply than in the past and focusing on delivering greater value to readers."
The most famous answer in the history of SEO is "it depends". That seems to be true here as well.
Below are two paragraphs from the article linked to, but if this topic interests you, click through to the article.
"Bottom line. AI traffic isn’t clearly better; it’s different. It may bring more decisive users, but they engage less, bounce more, and visit fewer pages."
"About the study. Ahrefs analyzed traffic to 81,947 websites between May and June, comparing behavior metrics like pages per visit, session duration, and bounce rate by channel."
A UK Sky News deputy political editor named Sam Coates used ChatGPT to help archive transcripts of his politics podcast. It made up an entire episode that never happened.
As content creators we need to put energy into creating in depth well researched information rich articles which satisfy what Google calls an informational intent.
But as content consumers, don't assume other content creators are doing that. They may be using generative AI to write their content, and sadly, generative AI engines are known to make stuff up that sounds good, but is complete fiction.
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