By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?

Hey Reader,

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If you're a modern human being, you've probably had to work in groups.

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School, sports, work, you name it.

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Ever noticed how the message, although expressed clear, doesn't land? And especially during the pandemic, when so much communication moved online, it became clear how often we talk past each other?

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One person takes over. Another shuts down.

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Misunderstandings build.

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Things stall.

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Most of the time, it's not about effort or intent.

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It's about people speaking different “languages” without realizing it.

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That’s what DISC helps with.

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On Thursday, June 26 at 7 PM EST, leadership coach Phil Tasci is joining us to break down the DISC Personality Dimensions.

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It's a tool that helps you understand how people work, communicate, and make decisions.

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If you manage a team, work with clients, or just want fewer miscommunications, this is worth your hour.

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✅ Save your spot now: https://www.eventbrite.ca/e/discover-personality-understanding-the-power-of-personality-tickets-1395469670349​

Check out the promo Phil recorded for this event!

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I’m sharing my 2 cents on what to look for when it comes to creating content on this expert round-up on the Content Banks website - 9 Essential Content Types for an Efficient Marketing Content Bank​

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​Webinar Recording - Find Deeper Connections with your Audience: Creator Marketing​

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In this webinar, Emily Gama, content strategist and creator marketing expert speaks on the shift from polished brand-first advertising to authentic, creator-led storytelling.

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What We Covered in This Webinar:

🔹 Why Traditional Ads Are Losing Power: The rise of ad fatigue, algorithmic discovery, and cultural skepticism

🔹 The Role of Creators: How influencers today act as co-authors, not just endorsers

🔹 Brand Behavior on Social: Why it's no longer enough to just show up; you must participate authentically

🔹 Data-Driven Creativity: How to blend emotional storytelling with performance insights

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The Keys to Successful Creator-Led Content Strategy:

❌ Over-Sanitizing Messaging : Why controlling the narrative too much kills authenticity

❌ One-Off Partnerships: The missed opportunity in not investing in long-term creator relationships

❌ Forgetting the Hook: Why the first 3 seconds of a video are make-or-break

❌ Prioritizing Design Over Impact: Why thumb-stopping visuals often beat polished branding

✅ Building with UGC: How to involve your fans through co-creation, reviews, and remixes

✅ Making Data Emotional: Turning stats into stories that resonate (think: Spotify Wrapped)

✅ Respecting Creator Expertise: Letting creators lead creative concepts in their own voice

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🎯 Bonus Insights:

🔸 The Difference Between Awareness & Conversions: When and how to use influencer marketing

🔸 Micro-Influencers & Local Reach: Why “small” creators can yield big ROI

🔸 Platforms That Help: Tools like Meltwater, Sprout Social, and TikTok Creative Center

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Live Q&A Topics Answered:

❓ When should a brand use creator marketing?

❓ Do lo-fi, chaotic, or “brain rot” aesthetics work across all demographics?

❓ How do you find and vet the right influencers—especially in Canada or niche markets?

❓ What kind of content works for older demographics like Boomers?

❓ Are sponsored events worth it if they’re mostly logos and banners?

❓ Should brands pay to boost content—and when?

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Upset you didn't make it?