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How About Some Marketing?

Webinar Recording - SEO Mistakes Costing Businesses Money

Published 4 months ago • 2 min read

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Newsletter

By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?

If you missed last Thursday’s How About Some Marketing? webinar on SEO Mistakes Businesses Make (and How to Fix Them)—good news: the recording is now available.

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This wasn’t just another SEO webinar. We covered:

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  • How bad SEO advice costs businesses rankings and revenue
  • The #1 mistake in targeting (hint: ignoring your Ideal Customer Profile)
  • Google’s EEAT signals—and why they matter for trust & rankings
  • Why technical debt and content decay silently kill SEO performance
  • The biggest Local SEO mistake businesses make
  • The reality of SEO timelines

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And of course, the live Q&A with real-world SEO questions.

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You can watch the full episode here.

As a bonus today, I'm adding a new video our friend, Kevin Carney from Organic Growth just created. Kevin breaks down a critical topic that’s been circulating in SEO circles: Has generative AI really changed the fundamentals of SEO?

While AI-driven search results look different, Kevin argues that the core SEO principles—quality content, relevant links, and user experience—haven’t fundamentally changed. Instead, what’s shifting is how links appear in AI summaries and how search engines validate credibility beyond backlinks (hint: brand mentions matter more than ever).

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If you want to stay ahead in SEO without falling for the hype, this is a must-watch.

🎥 Watch Kevin’s video here: https://howaboutsomemarketing.com/seo/seo-in-the-age-of-generative-ai/

video preview​

And this is the short of the day!

One of the best Hip Hop shows is Romanian, and it's called Night Check, hosted by Vlad Dobrescu, Romanian HH legend (emcee, producer, DJ and underground HH kingpin). Every other week you can listen to on YouTube. Here's one mix. I'm usually productive with music with no lyrics, but these sometimes give me the extra push that I need. Plus you can listen to all the latest cool, real HH songs.

News and Articles

From the same old batch, here's what's worth reviewing

​Recommended Aspect Ratios By Placement for Meta Ad Creative​

Whoever runs Meta ads can relate to a painful experience of seeing your ad creative all messed up. It's a hit or miss sometimes for some placements. Personally, I go with square and have a sense of where to add the text, the image, and the primary CTA.

​Hot Off The Press with Joy Hawkins​

I also cringe when I see the word "hack" in video titles. But if it works, it works. Joy Hawkins, a pillar in the SEO community - the authority on local SEO - has been killing it for the past year with video content. A lot of work, but it pays off. She's been a guest on our friend Randy's podcast. Enjoy.

​17 Inspiring Product Page Examples (+ Best Practices for Yours)​

I found myself going into the rabbit hole of plps in December when I had to work on designing a new website. I probably overthink it but if you find yourself in a similar situation, here's a nice guide you can use for inspiration ;)

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