Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital Hey Reader, We’ve been blessed to host some amazing guests in our webinars, and the next ones are just as exciting. On November 6th (a few days from now), at noon - 12pm EST - NEW FORMAT, live, Martha van Berkel, CEO and Co-Founder of Schema App will be joining us for an in-depth live session on how marketers can move from Schema Markup to Content Knowledge Graphs to build...
3 days ago • 4 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital Hey Reader, It's my pleasure and privilege to have Ramli John ⭐️ as my next guest this evening, to talk about how to make the onboarding experience something that actually helps the users. I said something that actually helps the users because I am frustrated by the friction many tools deliberately create and push me away instead of making me do the things I wanted to do....
about 1 month ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?, owner of 1307 digital Hey Reader, Are you a marketer struggling to make sense of GA4? You’re not alone! In this insightful webinar, analytics expert Dana DiTomaso breaks down what marketers still get wrong about Google Analytics 4 - and why AI tools can’t magically fix your data headaches. Dana DiTomaso is the Founder of Analytics Playbook and President & Partner at Kick Point. She’s known for...
about 2 months ago • 6 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, If you’re like most digital marketers, you’ve probably felt the frustration of working with GA4. The truth is, GA4 is powerful, but only if you know how to use it correctly. That’s why I’m excited about tonight’s live webinar. I’ll be joined by Dana DiTomaso, Founder of KP Playbook and President of Kick Point. Dana is one of the top voices in GA4 training, and every time I hear her...
about 2 months ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, Mentorship is something that’s been happening since the dawn of time. But I came to appreciate it on a different level after I moved to Canada in 2016. Throughout my career, I’ve been fortunate to have a few great mentors who shaped the way I think about business and growth. Some of you had the chance to meet them as well, as they joined me in past webinars to share their perspectives...
4 months ago • 4 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, If you're a modern human being, you've probably had to work in groups. School, sports, work, you name it. Ever noticed how the message, although expressed clear, doesn't land? And especially during the pandemic, when so much communication moved online, it became clear how often we talk past each other? One person takes over. Another shuts down. Misunderstandings build. Things stall....
5 months ago • 3 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, Keeping today's newsletter short and sweet, but with a few requests: If you're not already, please follow our page on LinkedIn. We're short of a few followers in order to be able to stream our webinars live. Your support is much appreciated. Feel free to share it with someone in your network as well. Since we're talking about sharing, feel free to forward this newsletter to someone...
5 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Hey Reader, Hiring the right SEO or digital marketer has never been more confusing, especially with AI tools flooding the market. That’s why, on Thursday, May 1st, at 7PM EST, we’re hosting a free live webinar with SEO consultant Craig Campbell. We’ll discuss what actually matters when hiring marketing help in 2025. This is a privilege for me; I've been following Craig Campbell for a few years...
6 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? If you missed last Thursday’s How About Some Marketing? webinar on SEO Mistakes Businesses Make (and How to Fix Them)—good news: the recording is now available. This wasn’t just another SEO webinar. We covered: How bad SEO advice costs businesses rankings and revenue The #1 mistake in targeting (hint: ignoring your Ideal Customer Profile) Google’s EEAT signals—and why they matter for trust &...
8 months ago • 2 min read
Newsletter By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing? Ok, I'll keep this one short and sweet. This coming Thursday, starting 7pm EST, I will be the host (and the guest I suppose) of the next How About Some Marketing? webinar with the topic of SEO Mistakes Businesses Make and Are Costing Them Money. I delivered a light version of this presentation at the end of September 2024 at one of the Toronto Marketing Hub events. But this coming Thursday, I'll...
8 months ago • 2 min read