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By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?
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Last week, my X and LinkedIn feeds were talking about the new Jaguar rebranding campaign titled Copy nothing.
It seems like 2024 was a year for rebranding as many of the brands I follow (or use) did so - Kit (formerly known as ConvertKit), Envato, and DocuSign.
I don't drive a Jaguar (and to be honest, I don't remember when's the last time I saw one on the street, anywhere), so perhaps a rebranding is something they needed.
What do you think about the new Jaguar campaign? Does it speak to you? Do you think it's the wrong move? Does it tell a story? These are some of the things people mentioned in my feeds.
Someone also said they are still waiting to see what Jaguar will deliver. Perhaps the product will be aligned with this new strategy.
Perhaps.
I asked two experienced digital marketers what their takes are on this.
See below, and do let me know your thoughts by hitting reply.
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Raj Narayanan, Digital Marketing Strategist & AI Consultant from Toronto, says the following:
What stands out to me immediately is how boldly it champions authenticity. By declaring “Copy Nothing,” Jaguar makes a strong statement about staying true to its roots of originality and innovation. This feels so relevant today, where consumers are increasingly drawn to brands that mirror their own values and aspirations. In a sea of imitators, Jaguar’s firm stance on uniqueness doesn’t just differentiate—it re-establishes the brand as a true pioneer in automotive design.
Visually, the campaign is a masterpiece. The sleek lines, dynamic imagery, and refined color palette perfectly capture what Jaguar represents: speed, sophistication, and luxury. It’s not just beautiful; it’s evocative.
What I really admire is how the campaign goes beyond aesthetics and speaks directly to the heart of its audience. It doesn’t just sell a car—it sells an experience. The idea of envisioning yourself behind the wheel of a Jaguar, feeling the thrill and pride of driving something that’s as much a reflection of your personality as it is a high-performance vehicle, is incredibly powerful. It turns the car into a statement—a symbol of individuality and success.
To me, “Copy Nothing” isn’t just a tagline; it’s a manifesto. It challenges conventions, sets the tone for bold originality, and reinforces the idea that Jaguar isn’t just untamed and unique—it’s untouchable.
This campaign is a strong reminder of what true luxury is all about: not replicating what others do but confidently standing apart. And that’s a message I think will resonate deeply with both loyal fans and new audiences alike.
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Digital Marketing Strategist & AI Consultant from Toronto
Digital Marketing Strategist with more than 20 years of international experience successfully directing digital marketing strategy, governance, and implementation of performance solutions for complex, enterprise-level digital projects in B2B & B2C environments.
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Raj is a dear friend and an experienced digital marketer. He is also someone whose opinion I seek out. He promised he'll be a guest/host on our webinars so look out for it in the year to come.
Another experienced digital marketer is Joachim Koch. If the name rings a bell, it's the same Joachim Koch who's been our permanent guest for most of our webinars.
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What do you get when combining royal technology with Canada Goose and too much money? We don't know either but, if you think creativity keeps you on the road, this might be for you. Ist das ein Auto? 你这电车还吃油啊
Automotive has traditionally been a play on performance and prestige (German cars with powerful engineering), convenience (American cars with record numbers of cup holders and speakers), and competitive technology (Chinese electric vehicles).
Does "Copy Nothing" suggest to ignore (automotive traditions)? Jaguar will have to deliver something.
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CEO @ Aspiration Marketing
With over 25 years of global leadership and executive management experience, I am passionate about growth and about making people and companies successful.
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Again, I am looking forward to hearing what YOU have to say about this! Hit reply and let me know! |
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Song of the day. I tell people I go to the gym. Sometimes, I really go. And when I go, most of the time, I'm with my headphones on. I'm glad I ran out of battery Saturday evening and was inspired enough to read Shazam Yola - Future Enemies.
It's not easy to be a talented backup vocalist, and certainly even harder to have a successful solo career. That said, this is a cool song with a cool vibe.
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SEO in 2025: How to Prepare for the Future of Search
I thought it was the same deck Mike King presented at the SEO IRL in Toronto last month - which I saw live, by the way. Good thing I've browsed a few slides only - it's not. It's something else, and it's 🔥 The problem is, this presentation links to so many other interesting articles that you need to decide when to stop.
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Long Term Duplicate Image Experiment
I can't remember when I saved this article in mypocket. That said, it's probably a long article to an experiment to confirm something I did a few good years back. Proof.
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