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Webinar - SEO Mistakes Costing Businesses Money

Published about 1 month ago • 2 min read

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Newsletter

By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?

Ok, I'll keep this one short and sweet. This coming Thursday, starting 7pm EST, I will be the host (and the guest I suppose) of the next How About Some Marketing? webinar with the topic of SEO Mistakes Businesses Make and Are Costing Them Money.

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I delivered a light version of this presentation at the end of September 2024 at one of the Toronto Marketing Hub events.

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But this coming Thursday, I'll mention even more mistakes I discovered.

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Topics that will be covered:

✅ Trusting the wrong SEO advice (and how to spot bad recommendations).
✅ Ignoring your Ideal Customer Profile (ICP)—and why SEO without targeting is wasted effort.
✅ Overlooking EEAT—Google’s trust signals that impact rankings.
✅ Technical debt & content decay—the silent ranking killers.
✅ Neglecting Local SEO—why your Google Business Profile matters more than you think.
✅ Expecting instant results—why SEO is a long game, and why most give up too soon.

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Bonus? Live Q&A where I answer your SEO questions.

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Please sign up for this event here.

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And feel free to share it with someone who might be interested.

I made a promo video for this event. You can view it here. Also, I'm not so sure how much I like these shorts on YouTube to be longer than 1 minute, specifically from a consumer's perspective.

For as long as i'll be sending these newsletters myself, I will include an audio track. Music is so important in our lives, and with the right tune at the right time, I can get so much stuff done.

For today, I'm choosing a NY Jazz Rap mix. Long enough to get something significant done. Enough to keep you upbeat but not distracting. Good luck.

News and Articles

It's been a while since I sent the last newsletter edition, so I'll be sharing some potentially outdated news - there's still value in reading them.

​The Evolution of Who Sees Your Ads​

I ran Meta ads with generous budgets, and I've seen great results; I also had some bad campaigns running, and inevitably, you ask all the questions - what's wrong? The creative? The copy? The targeting? Running ads on Meta has nothing to do with boosting posts or running ads on Facebook 5 years ago. If you're interested in learning more, start with this article.

​AI Search SEO: How to Get Indexed and Drive Traffic​

Someone asked me the other day if you need to do anything special in order to rank well for ChatGPT. I said that my approach is no different from Google - any business should strive to become the default choice in their industry. I told her that technical errors are the common culprit in terms of crawlers not accessing their content. Anyways... this article is a good start in terms of optimizing for LLMs.

​HubSpot’s SEO collapse: What went wrong and why?​

I was just telling someone the other day that there are rarely any queries related to digital marketing where Hubspot doesn't show up at the top of the results.

Too many opinions and not enough relevant data (so far). We'll see if the users will be happy with the results they find.

I don't know why, but I am still shocked by the amount of hate Hubspot got and how many people are actually happy they're getting hit. 🤮

(This is only one month old, but it feels like it's last year - and yes, the trend is still down).

​Apple spent $10,000,000,000 over a decade creating a product that will never be released to the public​

This has been a conversation for more than 10 years. Why did they finally pull the plug? Someone must have understood that you can't go to war with Meta and Tesla at the same time....

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