By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?

Resisting not to go for the next "shiny object" is one of the most difficult things to do in today's (business) world.

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It's not just me who gets distracted by Slack, Messenger, Teams, WhatsApp, LinkedIn, Outlook, Gmail, or a robot spam call from the United States.

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I've addressed this issue in past newsletters, but today, I want to take a moment and talk about how distracting offers can be since we just had Cyber Monday and Black Friday.

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Those can cost a lot of money (hit reply and let me know how much you spent and on what for this BF session; I'll tell you how much I did privately).

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You are bombarded with offers you can't refuse, and this doesn't apply just to Black Friday. It's easy to fall into this trap. I often do; when I don't, it's because I remember an anecdote my dad told me.

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I thought he made it up, but it turns out it's a real legend.

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Please do let me know what your thoughts are.

I’ve been building a lot of landing pages in 2024 – more than I’ve built till then. These pages were for organizations across many industries – education, mental health, home improvements, and fintech.

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One thing I noticed working? I’ve shared it in this round-up article from Boost My Domain.

Once, there was an Arab family who wasn't doing that well financially. There was a camel sale happening (think of it as BF), and the young boy ran to his father, telling him that they were selling camels for as low as $100/head.

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How much do they usually sell them for? the dad asked.

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$5000 the boy replied.

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We can't afford it at 100$/head the father replied.

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A few years went by, and they struck oil on their property.

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They become insanely rich.

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The dad asked the son:

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How much are they selling camels for now, son?

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$20000/head, dad the son said.

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Go buy 1000.

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What's the moral of the story here?

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When you’re struggling, even the best deals are out of reach.

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But when you have resources, the price doesn’t matter.

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It’s not about the deal itself; it’s about your position when the opportunity comes.

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Timing, context, and resources change everything.

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Don't go in a negative direction - just remember this and work on becoming the best at what you do.

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That will ensure you'll be able to afford your camels.