Entrepreneurship


Newsletter

By Emanuel P, SEO & Digital Marketing Consultant, Founder of How About Some Marketing?

When I was growing up, the only time the word entrepreneurship was mentioned was in reference to... undertakers. Funeral director is the English equivalent term (as per the internet) that's close to what it means - so you can only imagine my confusion when reading in my adolescence about some successful ones in the IT space.

Then I read some more books and watched some TED talks and figured out that I was one of them. Nope, not dealing with dead people; the other definition of entrepreneurship: An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.

I've always been one - from trying to organize a tennis tournament in my youth (when I was like 7), to starting out my first print magazine (in 1994) with some classmates, to some similar endeavours, to my "successful" record label and recording studio business - this is where I acquired the digital marketing skills that I use today; as my budget was limited, I learned instead of hired.

In my native language, the definition is still vague; an entrepreneur is a person who runs an enterprise (adapted from French) - and if you search that, essentially, it gives you the definition of what a contractor means in English.

You see, there's a need to have the language and the words in order to make something work.

There is power in the words we're using.

I love the risk and the rewards part of the definition.

Out of all the successful entrepreneurs I've met, there's not a single one who hasn't gone through hell and risked his life's worth (house, family) to get to where he is now.

Grit is another word I learned in English that doesn't have a direct translation (but has the equivalent of strength of character), and it's often associated with entrepreneurship.

Indeed, the dude that owns this small neighbourhood coffeeshop I'm writing this newsletter from has grit by keeping it open next to a Starbucks and a Tim Hortons, waking up each morning at 8 AM and having his wife and son work here (they all have other jobs as well).

I salute that.

I salute all my friends who are an inspiration.

Some hustle between their day jobs and trying to put together a business.

Others have already invested everything into that business and are up 24/7 grinding, raising money or calling prospects.

I salute my wife, who took the leap of faith to start her own business in a very competitive field (mental health), and I'm in awe of her impact in this space. She recently launched her own newsletter, which I recommend subscribing to.

The selling point?

Get research-backed mental health news and tools simplified and sent straight to your inbox. You’ll receive monthly practical tips, news about mental health, news about our practice, and free ebooks and guidelines.

It's the good stuff, I promise 😉

I Salute YOU, reading this; you're an entrepreneur as well.

You're making a difference in your organization and in the market you're operating in.

You're on the right track.

Speaking of your track, I'm curious to know more about it!

Hit reply and tell me what you're doing currently and your plans. I'm sure I can help!

I needed to read this newsletter as much as anyone else.

You can view the Short of the Day HERE.

Song of the day

Speaking of entrepreneurship always reminds me of a song called The Richest Man in Babylon by Thievery Corporation.

There's a lot going on here: the song's name is also a book quite well-known from the self-development category and something most modern entrepreneurs read; the band's name has the word Corporation - which essentially is the pinnacle any successful entrepreneur reaches - to transform his company into a corporation.

Thievery is what most people think when it comes to corporations :) and nope, not just in socialist countries :)

It's also a cool band with a cool song from a very cool album with the same name.

You Probably Don’t Need that Green AG1 Smoothie

You've probably seen the ads EVERYWHERE. Even friends back home told me about it, so inevitably, I had to see what was up with them. I Googled (a habit that will be hard to change even with ChatGPT and the like having more search options) and found this article from McGill University (a respectfulmn institution from Canada). I ended up not ordering it anymore. But their marketing is... well, there's probably a case study at McGill on it.

ChatGPT search is now live – and it could be the Google replacement you’ve been looking for

Shared by someone in our Facebook group (please join). Is this the one that can potentially break my habit? I've been using ChatGPT since the beginning and I'm somehow loyal (read lazy to try something else) so ChatGPT is my habit now (although I am impressed by Claude). Theoretically, this competition will only improve the user's experience, results, etc. - hopefully before tiring him up.

How to Control Google Search Results with Anchor Text (Yes, It Still Works!)

Joy Hawkins is a legend in the (local) SEO space, and everything she has to say is a must-listen. She has also been honest and transparent about her techniques and what works - controversial or not. Of course, this is a must-read for any


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